Madhouse launches mobile contextual ad network

Madhouse, a provider of mobile advertising network, has launched mobile contextual ad network for Chinese small and medium enterprises via its wholly owned subsidiary company - Madsmart.

Madsmart will serve China’s mobile contextual ads, MadWords and MadSense, enabling advertisers to reach their desired consumers browsing content relevant to their products or services. Currently China’s 160 million mobile web users can choose to view the advertiser’s mobile web site by clicking on the ad link, or click the phone number link to contact the advertiser directly. With cost-per-click/call pricing model, Chinese small and medium enterprises (SMEs) can now take advantage of Madhouse’s mobile ad serving, visual optimization, and click fraud preventing system, and more importantly, to advertise on MadNetwork major mobile web portals.

Joshua Maa, CEO of Madhouse, said: “We are glad to see that our vision has been welcomed by all the mobile internet portals and vertical publishers, Madsmart’s Contextual MadNetwork includes all major mobile web publishers such as 3G.CN, QQ, Sohu, Sina, Tom, Yicha, Downjoy, Yesky, tx.com.cn, 3G.PP.CN, and massive vertical sites in the long tail, and together we will promote Madsmart’s MadSense and MadWords.”